Hairy wild petunia is an erect forb, 2-6dm tall, with flowers in sessile or subsessile, crowded cymose clusters from the axils of several upper leaves. Calyx lobes are less than 1mm wide, corolla are blue-lavender, 3-7cm, funnelform, and 5-lobed, 4 stamens are weakly united in pairs toward the base, the lower pair is somewhat longer. Fruits are smooth. Leaves are opposite, sessile or subsessile, 3-8cm long, acute to very obtuse, and the margins are hairy.
It can be distinguished from look-alikes by its profusion of hairs, sessile or subsessile leaves, narrowly linear calyx lobes, and long funnelform lavender flowers.