Cliff cudweed is an erect forb, 30cm tall, has ample inflorescence, branched, and many-headed in well developed plants, flat or round-topped and often elongate. Involucre are 5-7mm, yellowish or dingy, and wooly only near the base. Its stem is slender, lax, thinly white-wooly, commonly becoming smooth near the base, and fragrant when crushed. Fruits are smooth achenes. Leaves are numerous, alternate, essentially all cauline, lance-linear, up to 10cm long by 1cm wide, sessile but not decurrent, white-wooly beneath, and green and smooth or slightly wooly above.
It can be distinguished from Gnaphalium obtusifolium var obtusifolium by its habitat (cliff vs dry open ground), shorter stature (25cm vs 30-100cm), habit (slender and lax vs upright and robust), and leaves, which are broader and somewhat less hairy beneath.