BURNETT COUNTY LAND CONSERVATION DEPARTMENT: LMI-Shoreland & Shallows Citizen Based Social Marketing Pilot

Burnett County Land & Water Conservation Department in partnership with UW-Extension, and Long and Des Moines Lakes property owners will design and implement a Community Based Social Marketing (CBSM) project. The purposes of the project are 1) to develop a CBSM strategy that will improve lake protection, particularly near-shore habitat and 2) to increase participation in the Shoreline Incentives Program. Multiple partners will collaborate on the following activities: literature review; focus group and survey design/implementation; pre- and post- structure mapping and shoreline assessments; marketing tool design/implementation; and project reporting. WiLMS modeling and paleoecological information will be analyzed for past, present, and future lake conditions. Because this is one of two CBSM pilots in the state, project leaders will continually share updates and results with local and statewide audiences.

Activities

• Shoreland Monitoring, Assessment, Inventory
• Partnership Project
• Information and Education

Final Report and Products

• Shoreland Habitat Protection Social Marketing Strategies [PDF 8 MB]