The Chippewa County Land Conservation Department proposes to develop a marketing plan and partnerships for the purpose of helping property owners on wild lakes in Chippewa County understand and protect the environmental quality of their lakes and lands. Major project elements to include: 1) Marketing research and consulting, 2) Partnership development, 3) Focus groups and meetings, 4) Development of logo and outreach materials, 5) Meetings with, and development of Physical Overview Reports for, interested property owners.